Convert To A Professional Account
Once youre done with the initial set up, its time to switch to a professional account. In the Instagram app, tap the three-line icon in the top left corner. Select Settings. In the Settings menu, select Account. At the bottom, select Switch to Professional Account.
- Learn about your followers, including who is discovering and interacting with your profile and posts.
- Build your business by connecting with current and potential customers through engagement and by creating promotions.
- Add more contact options to your profile, like an email address and phone number, so its easier for users to get in touch with your business.
Select The Appropriate Account Type And Category
Youll be asked whether youre a business or creator. Select business, which is best for bakeries of all types.
Youll then be prompted to select a category. Like Facebook, this is the type of business you are. Instagram allows you to only pick one category from a wide variety of options, so choose something that best describes all of what your bakery business does.
Your Picture Posts And Captions
When it comes to your pictures, you need to ask if it best represents the quality of your work. This means, the lighting, the angle of the picture, the colors shown, everything should help accentuate the qualities and features of your products, where your dream client will stop their scroll and stare at the picture!
Now, there are a couple different options when it comes to getting pictures of your work. One option is to have professional pictures from a photographer.
You can set aside a whole day for a photoshoot and just have a photographer take multiple pictures of your offerings so you can use it for your Instagram and website. You can set up seasonal or monthly photoshoots or whatever works best for you so that you have updated and fresh content to use.
Another option is to take photos yourself using your phone! As long as you have good lighting, you can make it work. It doesnt need to be perfect. Also, its totally okay and I actually encourage you to, every once in a while, post a picture of yourself!
A little tip with captions: they should focus on these 3 Es: Engage, educate, entertain. Before you post your caption, you can ask yourself if it does any or all 3 of these.
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Link To A Landing Page In Your Bio
What if your clients dont have Instagram Shopping? Or what if they want to sell from multiple angles? You can also add a shopping link in your clients Instagram bio. Rather than linking to your clients homepage, create an Instagram-friendly landing page where customers can easily browse and shop.
You can use a free third-party app like Linktree or Lnk to set up a mobile-friendly landing page in minutes. For a small shop, you could add separate links to each individual product. For a bigger inventory, you could link to collections or specials instead.
How To Start An Instagram Food Account
If you want to know how to start an Instagram food account, it starts by figuring out the basics of your business model. You need to know what you want to sell. Perhaps more importantly, you need to know what you will call your business. It helps with promoting food Instagram content when your business name matches the Instagram account name.
As for using Instagram to promote your food, there are a few things to keep in mind. First, pictures will always be worth more than words. You can have both, but tantalizing pictures of delicious food always resonate with people.
You can also learn a lot from Instagram food blog bio examples. are @skinnytaste, @spoonforkbacon and @whole30recipes. Look at each bio and see how they present the food and how they talk about it. You can get ideas for the perfect caption to promote a food page on Instagram. The total presentation is what generates buzz and excitement. If you can master that portion of Instagram food blogging, your home kitchen is sure to succeed.
In addition to using good techniques, you can learn how to promote a food page on an Instagram story. There are paid promotions and organic methods. You can consider both as viable means to growing your home food business.
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How To Start Selling Baked Goods Online
When your initial research on how to sell products online is complete, there are other tasks necessary in setting up your business. The more you can set up ahead of time, the less youâll be burdened by unforeseen difficulties.
Hereâs what you need to complete before the sales come rolling in:
Finalize Your Legal Paperwork
All of your business files should be completed before you start baking goods. This includes sales taxes, eCommerce shipping and handling fees, and any other cost you need to include in the sale of goods. It will also prevent legal issues later on.
Establish a Basic Business Plan
While your business will grow over time, you still need a basic framework to guide your operations. At a minimum, your eCommerce business plan should include:
- Purpose of business
- Type of products you sell
- Target customer and buyerâs journey
- Starting equipment and miscellaneous inventory
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How To Monetize Your Instagram In 2022
Instagram isnt just an image-sharing platform anymore. These days, you can actually make money with your Instagram shop online. You dont even need to have a huge following to make Instagram work for you. The secret is an engaged audience: followers that like, comment, and tag their friends in your posts, and react to your Stories.
Heres how to calculate your accounts engagement rate: take your total number of likes and comments, divide them by your total number of posts, divide by followers, and multiply by 100. A 2-3% engagement rate is considered average, and a 4-6% rate is considered high.
When you have an engaged and active audience, you can use the following tactics to monetize your Instagram.
- Make sponsored posts. Collaborate with brands to make a post that promotes an advertisers product on your page for a fee.
- Create your merch to sell via Instagram. Put your art or logo on t-shirts, mugs, posters and sell your branded products.
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Leverage On The Reach Of Social Media
You may want to take advantage of these channels by advertising your goods. How so?
There are lots of success stories about baking businesses that started from home and eventually becoming well established. Quality shots of your best baked products will certainly have the desired effect.
However for this to be possible, it needs to be done consistently.
In other words, youll need to upload or update your social media platforms with new content. The more active it is, the more likely youll attract your first client and many more.
This is a form of marketing that has worked and still continues to work when done right.
Set Up Instagram Shopping Natively
The best place to start is Instagram Shopping if you qualify.
To be able to use this feature, you need to:
- Be in a supported location .
- Sell physical goods.
- Have an .
- Link your Instagram account with your Facebook page.
If you meet those requirements, you are able to set up an Instagram shop.
Open the Instagram app and navigate to your profile. Tap to open the menu in the upper right corner and select Settings. Tap Business and then tap the Set Up Instagram Shopping link at the bottom of the screen.
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Selling Baked Goods Online
The art of selling baked goods online has grown in popularity over the years. So much so that many states have created cottage food laws to accommodate and regulate the industry. If youâre interested in learning how to sell baked goods online, this will be a great guide to help you get started.
Are you ready to learn how to start selling baked goods from home? Letâs get started!
The first thing you need is an audience. Do people compliment your pie crusts endlessly? How about your cookies or cakes? Do you have a knack for decorating elaborate cupcake creations? Where are your talents? Thatâs a great place to build. And the people who love your baking already make an excellent audience for testing the water.
Once you have your audience, consider starting a Facebook group or making Twitter announcements, even an Instagram account so that people are aware of your business and when you have goods to sell. You can even offer people the opportunity to sign up for text alerts.
Now itâs time to open up your test kitchen and start creating amazing products to sell. Popular items to sell include any and all of the following:
- Cookies and bars.
- Casseroles .
- Muffins.
- Quiches.
Before you begin, though, make sure your city or state doesnât have restrictions in place for selling baked goods from home or online. This is something youâll need to do whether youâre selling baked goods from home in Ontario or starting a cupcake business from home in Australia as well.
Hand Out Business Cards
Even if your doors arent officially open yet, get some business cards printed up.
When creating business cards, include multiple ways for people to contact you as well as specifics that set your product apart .
You can hand them out in person, but also remember to leave a few when you deliver the goods, so others can know where to find the person who baked those delicious treats.
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Take Advantage Of Holidays And Special Celebrations
Be sure to take note of upcoming holidays and special celebrations such as graduations, Mothers Day, etc. Coffee shops need to order more baked goods in advance during these seasons. Communicate with the shop well in advance if you plan on making a holiday menu so that they can anticipate any higher need for baked goods.
Plan Instagram Feed Posts
Once youve nailed down the branding for your clients Instagram feeds, youll have an easier time planning content.
Remember: Create content with a purpose and a goal in mind.
First, lets look at creating sales-focused feed posts.
Do you have an awesome sale to promote? Maybe you have a new product line to announce. Or perhaps your client just updated their online store.
Either way, its best to make big news crystal clear in the imagenot just in the caption.
Instagram is a visual channel, so be sure to hook prospects with eye-catching images. Then provide more detaillike sale dates or product infoin the caption.
Remember that not every post has to include a hard sell. Instead of promoting products in every post, think about other ways your client can provide value.
For example, you might create a how-to post that walks followers through using a new product feature. You can use Agorapulses social media reports to identify what works best for your clients followers so you can produce more like it.
Whether youre helping clients launch a new product line or youre creating a helpful how-to guide, carousel posts can also be a great idea. You can add up to 10 images to a single post, which can add much more depth to your clients content.
With spots for up to 10 images, you have ample opportunity to get creative. You could detail each step of a tutorial or highlight all the cool features of a single product.
Schedule Instagram content with Agorapulse
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What Food Can I Sell To Make Money
There are many food products that you can sell to make money: Candy and packaged snacks that you simply buy in bulk and resell.Chili or baked beans. Concession stand foods such as fries, corndogs, nachos, and funnel cakes. Cookies, pastries, and other baked goods. Corn on the cob or off the cob. Drinks including lemonade, coffee, and mocktails.
How To Sell Baked Goods From Home
Do you have great baking skills?
You might also want to turn that to a money-spinning venture by selling your goods right from the comfort of your home. Obviously this requires a great deal of work on your part.
Like any business, youll need to put in the work required to make significant progress.
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Reasons To Make Philosophy Of Yum Vanilla Frosting
* It is so flipping DELICIOUS!!! So delicious in fact that it makes you giggle, squirm and dance from the deliciousness.
* Philosophy of Yum Frosting contains a staggering 75% 80% LESS SUGAR than any other frosting, but its completely sufficiently sweet enough.
* It is actually a whole lot quicker and easier to make than buttercream or traditional cream cheese frosting.
* You dont need a stand mixer to make this frosting! A simple electric hand mixer is ideal.
* Because there is no butter in my ultimate vanilla frosting, it is also 55% lower in fat than any other conventional frosting. What a bargain!!
* Extra perk: you can freeze this frosting! Say what?? Yes indeed. Let it thaw again in the fridge for about 2 hours and proceed to whip it GOOD. You are basically re-whipping the cream inside the frosting. After a minute or so it will be beautifully thick once more
Lets get started! My instructions are going to be quite thorough so that theres little room for error. I really want you to experience the awesomeness of this Ultimate Vanilla Frosting.
making frosting for a layer cake, making frosting for a layer cake,
making frosting for a layer cake,
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Use Different Types Of Content
Dont overlook any possibility to connect with your audience via your content. You can post pictures, videos, or create Stories and save them to Highlights if you want them to last more than 24 hours.
Publish curated photos and staged videos in your feed. Share casual pics, updates, and quizzes in Stories. Use Highlights to save FAQs to give your followers easy access. Go live to announce a new product launch or a giveaway. Explore all the ways you can create content with Instagram and then stick to the ones that see the most engagement from your followers.
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How Much To Charge For Home
When you start selling baked goods, figuring out how much to charge is going to be one of your biggest hurdles.
The first step is to assess your target market. How much are other bakers charging? And for what types of products? Next, look at your own skill set. How much experience do you have? How quickly will you be able to complete the work?
As a rule of thumb, you should set aside around a third of your self-employment income for taxes. The IRS allows you to deduct certain business-related costs, so save your receipts.
Boatman determines her prices by adding all of her expenses , then multiplying that number by three: one-third covers her ingredients, one-third covers her water and electricity and one-third is her profit.
Most importantly, dont get discouraged if people balk at your prices.
I rarely encourage moving the price down, she said. It has been my experience that I work myself to exhaustion and have less to show for it at the end when I price lower just to get more orders.
As for how much you can earn, it depends on how much work you put into both the baking and the marketing. If youre just taking special orders, the bakers estimated you can earn between $200 and $400 per month if youre working 20 hours per week, $800 to $1,200 and if you start baking lots of wedding cakes, much, much more.
Susan Shain is a freelance writer.
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Sell Baked Goods On The Go
These days, we do everything on the goincluding shopping and even selling. So, weve created the Ecwid Mobile App , which allows you to sell your baked goods online and run your business from the palm of your hand. Manage orders, add new baked goods, modify inventory, accept payments, and more from a single control panel.
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Top Instagram Strategies For Cake Business
- 672shares
If youve got a caking gig going on in your life, chances are some of your work is displayed on some form of social media.
Whilst Facebook was our first pick of the pack, gradually as the years flip by, we see its effectiveness as a free marketing stream waver as the algorithm continues to shake things up for cake businesses the world over.
Enter Instagram, arguably one of the largest social platforms around. With around 1 billion active monthly users with no signs of slowing down, its visual nature, clean format and ever-evolving features make it the social marketing app of choice for cake makers the world over.
Its no secret that Im a mega fan of Instagram for being a platform that has enabled me to grow an award-winning boutique wedding business, evolve into an international cake instructor and build a global online cake school. Most of all, its connected me to a beautiful community of dream-chasing cakers who I get share this cake-life with.
In this blog, Ill be sharing 3 top tips that have been key to growing my cake business into what it is today. I hope that itll help take the stress outta posting and help you use this platform to its fullest potential for your cakes & bakes.
#1 Plan your Feed
#2 Value ENGAGEMENT over FOLLOWERS
In my I also share some apps that can help you create more engaging content posts. I also include tools that show you optimal times to post to help you maximise your engagement
Which leads me to my last Insta tip..
Promote The Shops That Offer Your Product
When you first start marketing your product, if you can offer it in other locations, make sure you get the word out. Use your companys social media channels and any available personal channels that may exist to let people know where they can find them. Not only will promoting from home help sales for a brick-and-mortar
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