The Smart Baker Cupcake Tower

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Shark Tank Pitch Recap

The Smart Baker – New! 2 in 1 Cupcake Tower – Assembly
  • : He likes what theyre doing be hes an internet geek and will have a hard time on the retail side.Out
  • : There isnt enough room in the business for an investor.Out
  • : He doesnt know about the baking business and he doesnt believe he can add value to them.Out
  • Offer: $75K for a 40% equity stake.
  • : She knows a lot about the bakery business after her deal with Daisy CakesOffer: $75K for a 40% equity stake + 5% royalty for each sale until $75K is paid.
  • Daniel and Stephanie make Barbara a counter offer. Counter Offer: $100K for a 40% equity stake + 5% equity.
  • Barbara declines their counter and they quickly accept her offer.
Episode Info

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The Smart Baker Before Shark Tank

Daniel Rensing became an overnight entrepreneur when he decided to make his wifes life just a little bit easier. Stephanie Rensing loves being in the kitchen and the majority of her time is spent baking all kinds of pastries, cakes, and other sweet treats. As most people who love to bake know, things can become a little difficult when you try to make more or less than an original recipe calls for. In attempt to remedy this issue, Daniel created an apron that has a conversion chart on the bottom of it. This way his wife wouldnt have to stop every few minutes to look up the conversions on the phone or computer.

His wife was thrilled with the new invention and insisted that they put it out on the market. That was when the Smart Baker line came into creation. Their new apron received a lot of recognition and brought in enough sales that Daniel and Stephanie were capable of adding other new products to their line. Smart Baker introduced a line of high quality cupcake towers in addition parchment paper that was designed to fit perfectly into baking equipment. On their website they also feature an array of various other baking accessories, but it wasnt until Stephanie lost her job as a teacher that the couple decided to invest all of their time into the business.

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The Smart Baker On Shark Tank

The Smart Baker

Smart Baking Products Season 3 Episode 311- Update

To be a good baker, a very good baker, you must always be thinking, whats next. Only Smart Bakers are always two steps ahead, especially when it comes to the correct measurements. What started out as a gift from Daniel Rensing, a graphics designer by trade, to his wife Stephanie, to help them become smarter bakers, ended up becoming a full fledged business. It turns out that taking an apron and sewing on a measurement conversion to scale up or down your recipe, and sewing it upside down, was a very smart move indeed.

Starting from this personal hand made gift, the Cheat Sheet Apron was born. With such a helpful product that could make bakers that much smarter all around the world, it didnt take long for the Smart Baker to be featured in the Food Network Magazinein the Christmas Edition of 2009. Sales started to come in via their website for their only product they had and the Rensings knew they might be on to something Big. They went back to the drawing board and began brain storming other useful inventions that would help you become a Smart Baker.

Smart Baker Goes on the Shark Tank Show

The Smart Baker Update

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The Smart Baker Shark Tank Recap

Daniel and Stephanie came in asking for $75k for a 25% share in their business. In the three months prior to taping, they had $34K in sales and projects $100K for the year. Most of their sales come from their website and several specialty baking shops. Theyre looking for a Shark investment to help them grow and expand their distribution.

The business sustained consistent sales through the years. As of July, 2021, annual revenue is $1 million.

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What Sets Us Apart

THE BEST CUPCAKE TOWER STANDS: Perfect for your Wedding Cupcake Display, Birthday Cupcakes, Graduation Cupcakes, Mini Cupcakes and more, our cupcake stand will serve as the perfect centerpiece.

Available in a Variety of Sizes: Whether it’s our economy 3 Tier Round Cupcake Stand or our fully adjustable 5 Tier Cupcake Tower PRO version, we have a dessert display that will fit your needs.

Completely Customizable: We can also custom make a tower or display for your specific needs. Just with your specifications and our design department will create a tower to your exact specifications.

Trust us with your Display: We know that youve spent hours creating your beautiful cupcakes for that special event or party, dont mar the beauty of your baked goods with a cheap stand. The cupcake towers at The Smart Baker are high quality and will ensure that your cupcake stands out.

The Smart Baker Now In 2018

Behind the Scenes Cakes from the Crumbs & Doilies Bakery! | Cupcake Jemma Channel

After appearing on the show, the deal with Barbara fell through as a result of not being able to come to an agreement on making a less expensive version of the cupcake tower. Even though no deal was made, Daniel continued to work towards the growth of Smart Baker. In addition to that, Stephanie received a call a week after the show finished taping to find out that she got a new teaching job.

As far as the Smart Baker success goes, Daniel managed ship six tons of product to an Amazon distributor. In addition to that, he started working on making a licensing deal for their parchment paper with Reynolds Wrap. The most of their sales are made during holidays like Christmas and Mothers day, but they still revamped their website which definitely helped to increase their popularity. You can find their website here, http://www.thesmartbaker.com/, and view all their offered products. Clearly even though they failed to make a final agreement with Barbara Corcoran, Smart Baker definitely ended up becoming a success story.

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The Smart Baker Shark Tank Update

The best news for the Rensings came less than a week after taping their Shark Tank segment: Stephanie got a new teaching job! Daniel carried on with building the Smart Baker, but the deal with Barbara never came through. After meeting with Barbaras people, Barbara had concerns about the cost of the cupcake towers and wanted to make a less expensive product. Unable to agree to terms, the Rensings and Barbara parted ways amicably.

Not completing the deal hasnt prevented Daniel from expanding the business. They got a nice spike in sales after the show and the publicity opened some doors. They are attempting to license the parchment paper to the Reynolds Wraps of the world and they have a completely re-vamped website. Just before the 2012 holiday shopping season, Daniel shipped SIX TONS of product to an distributor. Sales are brisk and spike around gift giving holidays like Christmas, Mothers Day etc. It appears The Smart Baker is another Shark Tank success story.

The business maintained consistent sales over the years. As of July, 2021, annual revenue is $1 million.

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