Create A Signature Item
Tamara Boatman of The Lemon Tree Cottage Bakery got started by selling a pumpkin roll at a church bake sale. She said the customer then asked me if I could remake it for her for Thanksgiving. Others in the doctors office wanted one also, so I did and have been doing the same item now for several years.
Boatman explained that a signature item will establish you in the minds of your customers so they know in advance who to contact when they want that special something.
Tips For Selling Baked Goods To A Coffee Shop
By selling to a coffee shop, you sell your items at wholesale, a lower price than retail. It is critical to purchase ingredients and packaging at the lowest possible price and know how much it costs you to produce baked goods not only monetarily but also in time. You need to evaluate if it makes financial sense to sell your products wholesale. To be profitable, you might need to offer a limited version of your menu for wholesale.
Be sure to do the math upfront, so you are not losing money down the line. Determine a minimum amount for orders, especially since you will be delivering. All orders have to be worth your while.
In addition to a popular coffee shop, I also had a weekly commitment from a tea shop with a minimum order for cookies, scones, and cupcakes. The delivery day was Friday, and while it was nice to have a steady order, it was hectic to deliver on a busy day.
Convert To A Professional Account
Once youre done with the initial set up, its time to switch to a professional account. In the Instagram app, tap the three-line icon in the top left corner. Select Settings. In the Settings menu, select Account. At the bottom, select Switch to Professional Account.
- Learn about your followers, including who is discovering and interacting with your profile and posts.
- Build your business by connecting with current and potential customers through engagement and by creating promotions.
- Add more contact options to your profile, like an email address and phone number, so its easier for users to get in touch with your business.
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Creating Unique Location Page For Your Bakery
Nearly half of U.S. consumers have tried a foodservice establishment because of a social media post the business published, according to a survey by marketing agency M. In addition, among consumers who actively follow and engage with food businesses on social media, 74% say theyre more likely to patronize those businesses.For franchised businesses or bakeries that have more than one location, you have the option to create separate pages for different locations.
To do this, you must have a main page set up first, as all the separate location pages will stem from the main page. The main page, often referred to as the parent page, should represent your entire brand, and it will not have its own store address. However, it will you allow you to share your businesss website and contact information.
There are many benefits to setting up a parent page and additional location pages, called child pages, including:
- Different locations can post unique content thats relevant to their specific offerings or local audiences.
- Having various location pages optimizes searchability so Facebook users can easily find the bakery location nearest to them.
- You can ensure consistency with naming and branding across the main page and all location pages. You can use the main page to share brand-wide posts on all location pages.
- Pages will showcase a map with all of the business locations.
What Food Can I Sell To Make Money
There are many food products that you can sell to make money: Candy and packaged snacks that you simply buy in bulk and resell.Chili or baked beans. Concession stand foods such as fries, corndogs, nachos, and funnel cakes. Cookies, pastries, and other baked goods. Corn on the cob or off the cob. Drinks including lemonade, coffee, and mocktails.
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Certifications Licenses And Health Requirements
Once you know that your state and jurisdiction will allow you to open a home bakery, you must look into what kinds of certifications, licenses, and health precautions are required. Some states do not require licenses for small-scale businesses under cottage food laws, but some states do mandate that you acquire certification and a business license.
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Instagram Food Artists You Need To Follow
Art has many mediums, the tastiest being food of course. Thanks to we can now salivate over more than just beautifully propped shots of food. Inspire yourself of these culinary masterpieces. Warning, dont do it on an empty stomach.
1. : A pizza banner?! This photographer is having THE best pizza party ever. Side note: Check out her #Arrangements series for organized food goodness.
2. : The variety of sweets used in these creations puts us into a sugar coma. The visual artist makes something tasty everyday, but we cant stop fawning over this chocolate syrup-roasted marshmallow sheep .
3. : Always wanted your food to have a personality? Now it does with this sasstastic account. We need all of these so-funny-it-hurts quotes blown up to poster-size and framed in our kitchen STAT.
4. : We think this food artist can #BreakTheInternet with her Kanye omelet while also making other creations to turn the mundane into magical palate presentations.
5. : Weve said it before and well say it again, WE LOVE PUNS! But seriously, the typography featured in this portfolio is to pie for )
6. : This Swedish Fish maze is one we wouldnt mind getting lost in. We know how well be propping candy for our next class thanks to ideas from the photographers #CandyGrid series.
7. : Yes, this just won the cinnamon challenge . More pleasant phrases, made from syrup to sprinkles, can be spotted on this lettermakers profile.
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Selling Food On Facebook
Selling food on Facebook is comparable to selling food on Instagram. Part of that is because they are owned by the same parent company. Part of it is because they fall under the same state-level food regulations.
When you want to know how to sell food products on Facebook, you use the same methods that you would for Instagram. You want to include pictures and videos of your food that entice people with how tasty it all looks. You want to network your account to get internal and external resources directing people to see your food. The Facebook food marketplace is rich with hungry stomachs. Your goal is to be seen by as many people as possible.
Do you need a license to sell baked goods on Facebook? That answer is the same as for Instagram. It depends on your state. Whether or not you need a special license, you will be governed by cottage food laws, and baked goods are almost always less regulated than meats and dairy. Always double-check state regulations before you start posting. The last thing you want to do is incriminate yourself in public because you were unaware of food regulations.
If you stay proactive and follow all of those rules, you can legally sell food on Facebook or Instagram. You can have a successful business selling food from your home, and you can enjoy the many benefits that come with it.
How To Sell Your Products On Instagram
San Francisco, CA, US
With Instagram Shopping, people can buy your products directly from your photos and videos. Learn more about how you can inspire people to purchase your offerings.
In a survey commissioned by Facebook, Inc., 81% of respondents said that Instagram helps them research products and services1. Here are nine tips on how you can feature your product consistently in your posts so that people can learn about your products on Instagram.
Create posts about your products at a regular cadence, such as a certain day of the week, so your community members build a habit of looking at your products regularly.
Take your community behind the scenes using stories to see the hard work that goes into making your products.
Display all your product options, so your customers can have a selection of different colours, sizes and types of material to choose from.
Stories may disappear after 24 hours, but you can highlight specific stories that showcase certain products on your profile. Learn how to add story highlights to your profile here.
Think about what colours and textures will help your products stand out, such as a white or patterned wall. You can just use a piece of fabric as your backdrop.
A flat lay is a picture taken from above of items laid out on a flat surface. For instance, look at this flat lay that created of their tin boxes.
When customers tag your product in photos and videos, ask their permission to share it on your business account.
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Check Your States Guidelines On Selling Food
Every state has different laws regarding selling baked goods from your home. These laws are called cottage food laws and vary by each state. You need to check your states law before selling any food to make sure you meet the guidelines.
Once you learn the laws, you can decide whether you will have your baked goods available for pick-up, shipping, or delivery. If you opt for delivery or shipping, you will have to take into account the additional expenses.
Some states may require you to have separate equipment from your own personal kitchen supplies. Others may even require you to have a whole separate kitchen area from your own. Make sure to check out your local rules, as your state, county, and/or city may even require you to get inspections or licenses.
Depending on how far you take your business of selling baked goods, you may need to contact your states tax or comptrollers office. Ask them if you need to collect sales tax on your food items or if you need a food tax.
Reasons To Make Philosophy Of Yum Vanilla Frosting
* It is so flipping DELICIOUS!!! So delicious in fact that it makes you giggle, squirm and dance from the deliciousness.
* Philosophy of Yum Frosting contains a staggering 75% 80% LESS SUGAR than any other frosting, but its completely sufficiently sweet enough.
* It is actually a whole lot quicker and easier to make than buttercream or traditional cream cheese frosting.
* You dont need a stand mixer to make this frosting! A simple electric hand mixer is ideal.
* Because there is no butter in my ultimate vanilla frosting, it is also 55% lower in fat than any other conventional frosting. What a bargain!!
* Extra perk: you can freeze this frosting! Say what?? Yes indeed. Let it thaw again in the fridge for about 2 hours and proceed to whip it GOOD. You are basically re-whipping the cream inside the frosting. After a minute or so it will be beautifully thick once more
Lets get started! My instructions are going to be quite thorough so that theres little room for error. I really want you to experience the awesomeness of this Ultimate Vanilla Frosting.
making frosting for a layer cake, making frosting for a layer cake,
making frosting for a layer cake,
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Complete List Of Instagram Captions For Your Bakery
Are you a baker, blogger, or foodie who struggles to come up with interesting Instagram captions for your bakery posts? Are you looking for more engagement when you share the pictures of your baked goods?
Youll want to keep reading because I am sharing my Instagram caption strategy for your bakery foods that will bring your post to life and get more likes and follows on Instagram in 2021.
For Dessert: Remember To Use Instagram Stories
Stories not only make sure youre always at the top of someones newsfeed: they work as fantastic advertising what your restaurants up to without having to pay a dime.
The concept is simple: you can post as many pictures, videos, or text as you want, and theyll be stored at the top of the Instagram newsfeed for any to see for the next 24 hours.
This means theyre great for promotions, special offers or events to get an immediate reach of customers right to you. You can post a huge range of content using these stories as well: gifs, geotags, links, hashtags, sound, etc, etc, and you can archive them on your profile for people to see later if one of the stories really takes off. Its a pretty dynamic medium.
Photo by Christian Fregnan, Unsplash
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Is It Illegal To Sell Food On Instagram
Regardless of the kind of business you have, utilizing the power of Instagram to get your product out there and reach your target audience is a no brainer. However if youre in the food business and are looking to sell food on the platform, you may be wondering is it illegal to sell food on Instagram?
Selling food on Instagram is generally allowed if you have a permit for your food business. However if youre a home cook who sells food as a side hustle without a permit, then that is considered illegal not only on Instagram, but everywhere across the board.
Using social media is an effective method of marketing your products, and that includes home cooked meals. But as with food laws in most states, the food business needs to have a permit. If youre not sure what to do, this article is for you. We will explain when its considered illegal to sell food on Instagram, and when its perfectly fine.
Think About Standing Out
Theres a large number of baking and cake making businesses out there, so you need to think about how youre going to differentiate yourself. You could specialise in vegan or gluten-free bakes, for instance, or concentrate on childrens party cupcakes or wedding cakes.
Since cakes are difficult to transport, you need to have a good sense of your local market, as most of your customers need to be close enough for in-person delivery or collection.
Stuck for inspiration? Our guide to the best small business ideas highlights the latest trends in the baking world, including vegan options and nostalgic flavours.
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Three Simple Ways To Sell Food On Instagram In 2019
One-eighth of the worlds population is on Instagram and 80% of this audience follows at least one business account. Ecommerce companies are gradually making an advent on the platform with shoppable ads. In fact, a whopping are already clicking on these ads each day to reveal product tags.
Considering this, what is stopping quick service delivery restaurants from selling food on Instagram?
With 366 million #food pictures on Instagram, the platform remains largely underutilized by the food and beverage industry. To date, only a small number of home chefs have discovered the scale of this platform and recorded big business successes. Trap Kitchen, A Little Taste of Chyna, Shads New Cali are some classic examples of chefs whose journey to the top started from Instagram. While many restaurants mention their website links for order placement, Instagram remains a primary medium for engaging the audience and not converting them.
In this article, you will know 3 ways to sell food on Instagram.
1. Posts with contact details:: If you wish to start with the simplest method, do what Chef Grubby and Sunni Bleu do. They publish pictures of their food along with their food trucks location and timings.
Can I Sell Directly From Instagram
If you want to sell food on Instagram, you must make sure to do your research first. Some states dont allow home canned food businesses, and you may need to get a permit from your local health department. Then there are the safety and health concerns. You also need to know what to post with your product, how to hashtag, how to make a shoppable post, and how to use stickers.
Generally speaking, you can sell food on Instagram if you have the proper permit. This is a legal requirement, as selling food without the proper permit is illegal. However, there are some restrictions that you have to abide by. If you are a home cook and have a permit, you may be able to sell food on Instagram without any issues. If youre not sure, here are a few tips to keep in mind.
First of all, you must make sure that you are compliant with all local food laws. While selling food on Instagram doesnt require a specific license, it is still important to set up your business properly. Also, make sure that you get the right licenses so that youre not in any trouble with the law. Making sure to follow food laws will ensure your customers that your meals are safe and prepared hygienically.
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Do I Need A License To Sell Food On Instagram
You do not need a specific license just to sell food on Instagram. You do however need to make sure youve setup your business properly and have the needed licenses to own and operate a business.
Making your food business on Instagram legal eliminates the worries of getting in trouble with the law. Even if youre just selling food through an online platform, getting a license shows that youre in compliance with the food laws in your state.
This gives people the confidence to trust in your home cooking and that the meals are prepared hygienically.
In a previous blog post we looked at whether or not. For the most part, these same principles apply here for Instagram.
First up, you need to register your home based food business with your local government and get a food and safety certificate, or also called a food handlers permit.
You need to complete a course so you can get this permit. If you have someone helping you prepare the food, that person should also have the food handlers permit. Regardless of how small your business is or if youre just operating from your home kitchen, obtaining this permit is important to make sure you get to keep your business.
Keep in mind that each state has different laws when it comes to selling food online. Some states dont even have license or permit requirements.